Project HB is an award winning blog and fitness review site, founded by Carly Wilko in 2013. Carly qualified as a fitness instructor in 2017. She is a health & fitness blogger and influencer, a body-positive feminist, an advocate for realistic health and fitness for women, and public speaker on body image. Carly moved to Bristol in 2016, after 10 years in London.

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Hi! I’m Carly, and WOW has this thing grown since it began back in 2013! Over the years, I’ve been lucky enough to collaborate with some fantastic brands, produce and host fitness pop-ups, feature in national and international press articles and speak on panels on the subjects of feminism, confidence, body image and female empowerment. Please contact me if you’d like to discuss working together!

Here’s a list of press, features and projects. More detail around certain events available here.



  • Clothing ambassador for two brands; Bella Kinesis and Yogangster. Read more about these brands and my ambassadorships with them, here.




  • Consulted on strategy, social media and marketing for Wild Wolf’s Yoga, Bristol – 2017 (info on request)
  • Consulted on social media, events and marketing for a high profile gym, Bristol – 2016 (info on request)

Pop-ups & Events

I’ve got a keen understanding of what’s current in the UK fitness scene, I’m a qualified fitness instructor and I understand the language of empowering and inspiring women, particularly around the areas of wellness, fitness and body confidence.

Project HB Hot BitchHot Yoga Societyimg_0398

[Christina Dithmar Photography]

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