Project HB runs joyful, body-positive, life-affirming fitness classes in Bristol and Bath. Project HB burst into life in 2013 as an award winning fitness blog and review site, when asthmatic gym-dodger Carly Wilkinson found her voice and confidence through body positive fitness, and decided to share her journey.

Starting life as the ‘Project Hot B*tch’ blog, Carly reviewed hundreds of classes in London before taking the plunge, moving cities, changing careers and qualifying as a fitness instructor in 2017. Project Hot B*tch became Project Happy Body – joyful, sassy, celebratory fitness classes in Bristol and Bath.

Carly is a body-positive feminist, an advocate for realistic health and fitness for women, and a public speaker on positive body image. She is a gym instructor, with qualifications in indoor cycling, pre- and post-natal fitness, and understanding eating disorders.

Carly co-founded with her client and friend, Leah Newton. workEDout is a campaign and resource site, empowering fitness professionals to learn how to better support clients with disordered eating and exercise habits.


Hi! I’m Carly. Yes, I wrote the above about myself in the third person. And yes, I am cringing a little at having done that. Allow me to swiftly distract you from such awkwardness with links to some of the wonderful press features, events, brand collaborations, hastily organised global protest marches, ambassadorships and speaker panels I’ve been lucky enough to be part of:

More detail around certain events available here. Please contact me if you’d like to discuss collaboration.

Press – publications & TV

Press – online

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  • Co-speaker to medical and fitness professionals at University of West England RE the workEDout (eating disorders and fitness) campaign, March 2020.
  • Speaker & workshop host for national Sweaty Betty “Wellness Wednesday”. Theme: “Growth doesn’t come from comfort zones”; May 2019
  • Speaker at “Workout, Fizz & Body Positivity” for International Women’s Day at F45 Bristol; March 2019
  • Speaker and workshop facilitator at the “Body Positive Cafe” event run by Dr. Jessica Alleva and colleagues, from University of West England’s Centre for Appearance Studies; October 2017.
  • Speaker at “Take Up Space” – a day curated by Bristol Women’s Voice hosted at M-Shed Bristol for International Women’s Day; March 2017
  • Speaker on a panel at “Toast: Empowering Conversations” – a morning curated by Bromley by Bow Centre for International Women’s Day. Theme: “Being Bold”, as part of a Beyond Business entrepreneurship programme, supported by Investec; March 2017
  • Women’s March on Bristol – planned Bristol’s peaceful, positive political march in 72 hours from my kitchen table, as part of the global movement on 21st Jan ’17. Arranged logistics for an estimated 2,000 attendees, and led and addressed the march on the day itself. We featured in national and international publications including The Guardian, The Telegraph, The Daily Mail, Bristol 24/7ITV News, The Bristol Post, The Sun and BBC News. (With huge gratitude to Kelly Pike at Folk PR).



  • Wonderful Women Award – Bristol Women’s Voice | March 2018
    As part of Bristol Women’s Voice’s International Women’s Day celebrations on the 3rd of March 2018. I was humbled to be celebrated along with over 50 women from across Bristol, who had been nominated for contributions to our communities.


  • Consulted on business strategy for independent boutique gym, Brave Move, Bristol – 2019
  • Consulted on brand creation and initial business set up for personal training business Meraki Fitness, Bristol – 2019
  • Consulted on strategy, social media and marketing for Wild Wolf’s Yoga, Bristol – 2017 (info on request)
  • Consulted on social media, events and marketing for a high profile gym, Bristol – 2016 (info on request)

Pop-ups & Events

I’ve got a keen understanding of what’s current in the UK fitness scene, I’m a qualified fitness instructor and I understand the language of empowering and inspiring women, particularly around the areas of wellness, fitness and body confidence.

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[Christina Dithmar Photography]

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