A huge, sweaty welcome to Project HB! I’m founder Carly, and I created Project HB to help women feel empowered, confident and comfortable in their bodies, through achievable (and most importantly enjoyable) health, fitness and wellbeing.

This happy, sassy brand of health and fitness comes to you via class and studio reviews, blogs and events, and will soon offer fitness classes and online workouts, too. 

You’ll be inspired to move your body in ways that feel joyful, and boost your self-esteem and body image in the process! 

Health, fitness and exercise shouldn’t be a punishment, or something to dread. It’s about getting in sync with your amazing body and treating it well, because you care about yourself.

The values behind Project HB are simple – move your body and sweat because it feels good. Laugh and don’t take it all too seriously. Who cares what you look like when you’re enjoying exercise? You’re working hard and you feel good! Seek out healthy but achievable balance. Be kind to yourself and your body, and be kind to other women and their bodies, too. Learn to celebrate how you feel and what your body can do, instead of fixating on what you look like. And be confident enough to stand up for yourself.

Oh, and always, always strut into the gym like it’s the goddamn catwalk, darling.

All of those things make you an HB, aka a Hot B*tch! Welcome! You’re looking fantastic, my friend.

Project HB was founded in 2013 and it’s been quite a journey. In Spring 2017, four years after that journey began, I became a qualified fitness instructor. So you’ll soon be able to join me as I teach live (and online) classes too! 

So now, here’s how Project HB went from humble beginnings to unashamed, sweaty, body-positive gloriousness…

Project HB Happy Sassy Health & Fitness

It was 2013 and I was a normal girl with a normal job in questionable flatshare in Bermondsey. Life was just “happening” to me. I was coasting. I took stock of myself on my 29th birthday. It was painful to admit that I felt uncomfortable in my own skin, and in my own head.

I put on my trainers and spent the night of my birthday going for The Saddest Little Run Ever. I needed some thinking space.

On this sad, flailing journey along the Thames, I searched my soul. I was unhappy with almost every area of my life; home, work, social life, appearance… I was constantly trawling internet dating websites and it wasn’t even fun anymore. I think I was looking for someone who would magically make me happy.

It dawned on me that it was probably time I took responsibility for my own happiness, instead of blaming everyone around me and defaulting on big life decisions because I was waiting for someone to give me the answers.

Time to take control of how I was living my life. I wanted to reach 30 and have a body I felt comfortable being “me” in, and a mind I felt like I wasn’t fighting with.

Project Hot B*tch was born. It was originally what the girls and I at work called a trip to the gym! My own personal version of Project Hot B*tch saw me exercising like a mad woman for about 5 weeks, in a desperate attempt to avoid going home to my grotty flat-share.

And then… the endorphins started firing. Those exercise classes became a sacred time of the day that I was finally making the decision to do something for me and no one else. I was spending this time getting to know myself. I was treating myself nicely.

I didn’t really know what I was hoping to achieve when I started it, but by the end, I liked my extra energy. I liked the tiny changes to my body. I was learning to like and respect myself.

By August of that year, I’d started to feel better in my job, I’d moved to a far happier house, and I’d banned myself from online dating for the rest of the year. The Project Hot B*tch blog burst into life. My confidence was growing for the first time in 29 anxious years.

The fitness classes continued. I felt like they were a safe space where I could be myself. They were making me happy. And the happier I got, the more I wanted to look after myself and my health. It was a pretty compelling cycle to be “stuck” in, and one I absolutely advocate to women today.

And now? I’m still just me – a normal girl who likes cake and cheese, and who presses snooze when the alarm goes off for an optimistic 6.30am run.

The biggest difference is, I feel a really grounded and happy in my body nowadays. I weigh the same as I did back in 2013, but I have changed shape. I’ve become a lot stronger and I feel full of life and quietly confident in my own skin. I like my body now. I’m friends with my mind. Happiness and healthiness have gone hand in hand for me for this reason.

I’ve spread my message to anyone I can, and I plan to continue doing so, as I’m now training to become a fitness instructor! I’ll qualify in 2017, when I’ll start to run classes and online workouts to further expand this brand of happy, sassy health and fitness. So please tell EVERYONE!

For now, this website is both a hug and a high five to you if you’ve arrived here recognising the anxious, lost girl I’ve described above. I’m here to tell you, you are NOT alone. Today- you become an HB. Welcome to the club! Enjoy diving into the website and getting inspired!

Today, you look at your body and you be nice to it, ok? Sign up to a class before you talk yourself out of it, get off the crappy weekly diet you’ve been on since yesterday morning and throw out your bathroom scales.

This journey lasts for a lifetime, and it’s about liking yourself and being comfortable with you. Life’s far more fulfilling when you’re not fighting against who you are.

HB, promise me this. Today is the day you put out into the world what you want back. It starts with you, and it starts right now, ok?

Now let’s fill this town with happy, sassy HBs!

ps. Get in touch and tell me your story, I’d love to hear from you!

Project HB Vest Top Clothes buy


11 thoughts on “About

    • Hi Sher, thanks for your comment. I had a peek at your blog and we are definitely on a similar mission! I sincerely hope that, like you, I still look in my early 40s when I am approaching 60!! What a Hot B*tch indeed :D


  1. Project Hot Bitch! Been a long time, you’ve been busy. You definitely are a Hot Bitch and what a fantastic website. I’m going to take some time to read your reviews and try some of the classes out! Been doing classes at my local gym but would be great to adventure to different ones. Glad to see your happy. Much love. xxxx


    • Becca!!! Hi!!! You total HB yerself! Yea indeedy this is what I spend my days doing now (well that and the day job) let me know which you try out- and if you need any recommendations then holla, talking about working out is my fave subject (I know, I know… I’m a jock!) xx


      • Well I completely hear you. I’ve been on a mission since I turned 30 too started off doing a lot of PT in the gym…. No results finally 4 months ago to ditched the personal trainer and went alone. I’ve been powering it through at Virgin gym doing spin and classes, swimming and running. No major results but definitely some. And I’ve not starved myself so I’m happier not happy yet but getting there!!! Honestly though u would think that will all the exercise I’ve done in the past 4 months id be a skinny bitch but nope my body loves my fat and it’s not going to let go of it with out a fight!!! So I’ve discovered a Pilates venue opened right near my flat I’ve been told yoga and Pilates will get me the results I want to see, what’s your experience with it?xx


      • If you’re the same as me then you’ll end up getting so happy through just connecting with your body and keeping it healthy, that you’ll realise your feelings towards bits you now consider fat or unsightly will change as your happiness levels do! Pilates and yoga are both excellent- yoga can be challenging or relaxing, sometimes both at the same time. It actually forms the backbone to all my fitness really. Be brave and try a reformer at Pilates if it’s available. Combine any Pilates or yoga with some cardio and you’ll notice some real changes in your body in terms of strength, endurance and tone… But mainly your mind will start to feel more grounded and you’ll give less of a f–k about any aesthetic goals like weight or dress size. Keep me posted on your adventures!!!

        Also- if you’re in Essex, then try Pegasus Military fitness, I love ’em! Xxx


  2. Hey, stumbled here via the link on Chloe Manlays website. Nice story Carly !

    It always get’s me like a dagger in the heart when I see girls/ladies lose faith in themselves and hate they way they look and feel and all the by-products and misery which “that place” takes them to.

    Kudos for reaching that spark of intuition where you purposefully said “no more” and took action to do something. It’s empowering and inspirational. Enjoy who you are.

    That said, I swear if a great looking gal like yourself ever moans again about not looking right I shall hop on a bus or train with a sizable fresh wet salmon and proceed to slap you around the chops with it ya daft mare ! :-)

    My advice, make like Peter Pan and refuse to grow old !



    p.s. Totally with you on the Pasteis De Natas. I can eat a 6-box without skipping a beat !


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